Stay up to date with our latest insights, market analyses, and blog posts, keeping you one step ahead. Learn about the top trends in PR, communication, and marketing, and find out how to evolve your brand in today’s fast-paced landscape.
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Clădirile publice sunt „elefantul din cameră”
În Sectorul 6 al Capitalei, peste 15 școli au fost renovate după criteriul central al performanței energetice ridicate.
Hotel Cișmigiu, +9% in H1 2025
Hotel Cișmigiu, part of Hercesa Romania’s portfolio since 2004, recorded growth across all metrics in the first half of 2025. Total revenues increased by 9% compared […]
Hercesa Romania launches Vivenda Prime
Hercesa Romania announces the launch of sales for its newest residential project, Vivenda Prime, a development that reflects the latest urban living trends in Bucharest and […]
Sparkling Content turns 5 & makes the League
June has always been a special month for us at Sparkling Content. But June 2025 comes with double the reason to celebrate: our five-year anniversary and […]
Efectul Omnibus asupra pieței imobiliare
Răzvan Nica, Fondator, BuildGreen, a acordat un interviu pentru BusinessMark Blog, în care a vorbit despre modul în care cerințele de sustenabilitate transformă piața de real […]
Domnești-Țegheș: The new residential destination in western Bucharest
The western area of Bucharest is rapidly developing, with Domnești-Țegheș emerging as a prime residential destination, supported by recent infrastructure investments and modern real estate projects.Domnești-Țegheș: Noua destinație rezidențială din vestul Capitalei
Zona de vest a Bucureștiului se dezvoltă rapid, iar Domnești-Țegheș se consolidează ca o destinație rezidențială de top, susținută de investițiile recente în infrastructură și de proiectele imobiliare moderne. Finalizarea Autostrăzii A0 Sud – Lotul 3, programată pentru aprilie 2025, și lărgirea Prelungirii Ghencea la patru benzi până la Pasajul Domnești vor îmbunătăți semnificativ accesibilitatea, reducând timpul de deplasare și eliminând traficul de tranzit din localitate.
The power of earned media. Why authenticity matters more than ever?
In today’s crowded digital landscape, earned media – organic press coverage, interviews, and features – stands out as a beacon of credibility. Unlike paid advertising, earned media is gained, not bought, and it carries an implicit third-party endorsement that builds trust. Now more than ever, this kind of genuine exposure is invaluable – and authenticity is key.
Crisis communication: How to protect your brand’s reputation in a digital world
In today’s hyper-connected world, a crisis can escalate within minutes. Social media, online news platforms, and digital conversations spread information rapidly—making it essential for brands to respond swiftly, transparently, and strategically. Effective crisis communication isn’t just about damage control; it’s about safeguarding trust, maintaining credibility and even turning challenges into opportunities.
Beyond press releases: How PR is evolving in the digital age
Press releases have long been the backbone of public relations, but in the digital age their role has changed. While they remain a valuable tool for keeping journalists informed, they are no longer the main driver of earned media coverage. Today’s PR strategies focus more on building relationships and offering exclusive content that captures media attention in a crowded, fast-moving landscape.