Hercesa Romania launches Vivenda Prime

Hercesa Romania announces the launch of sales for its newest residential project, Vivenda Prime, a development that reflects the latest urban living trends in Bucharest and continues the group’s strategy of delivering sustainable projects rooted in the local context.

“Vivenda Prime is Hercesa’s most ambitious residential project in Romania and directly addresses a clear shift in customers’ housing expectations,” said Alejandro Solano, CEO of Hercesa Internacional. “Our strength lies in our deep understanding of the Bucharest residential market, where we’ve been active for over 20 years, and our continuous adaptation to the evolving demands of both existing and potential clients,” added Alejandro Solano.

Vivenda Prime integrates a series of amenities designed to enhance the urban living experience while preserving community tranquility and comfort. The project includes an outdoor pool located in the shared area, intended for summer relaxation, not for commercial use, and accessible exclusively to residents. Energy efficiency systems, including heat pumps, contribute to low consumption and a comfortable indoor climate year-round. The complex features secure access, generous green spaces, and infrastructure tailored to a modern lifestyle, including dedicated parking spaces for delivery services and couriers.

The development will include a publicly accessible commercial space and a multifunctional area available only to residents for meetings, events, or private gatherings. In addition, Vivenda Prime offers a high level of home customization, responding directly to future residents’ requests.

“Vivenda Prime brings a real upgrade to the Vivenda community through comfort, innovation, and an integrated urban lifestyle”, explained Romeo Ghica, Operations Manager at Hercesa Romania. “It is a complete project, aligned with international trends in sustainable and connected living. It was developed based on the experience with Building L in Vivenda Residencias, a limited mix of 3- and 4-bedroom apartments that performed excellently in sales and confirmed real demand for medium-high products in this area”, added Romeo Ghica.

Vivenda Prime is Hercesa Romania’s direct response to the clear message from the market, initially expressed by existing residents of the Vivenda Residencias project, who are looking for upgraded homes adapted to new sustainable technologies without leaving the area they’ve become accustomed to. The offering consists exclusively of 3- and 4-bedroom apartments, totaling 105 units with usable areas ranging from 83 to 218 square meters and starting prices of €182,700 plus VAT. Vivenda Prime aims to meet the growing need for high-quality housing in a setting that promotes community, sustainability, and everyday comfort.