Sparkling Content turns 5 & makes the League

June has always been a special month for us at Sparkling Content. But June 2025 comes with double the reason to celebrate: our five-year anniversary and our inclusion in the Real Estate Premier League by Bucharest Real Estate Club.

This recognition validates not just what we do, but how we do it. What started as a leap of faith in 2020 has grown into something more than a communication and marketing agency. Sparkling Content is now a creative hub where ideas evolve into unforgettable campaigns.

A journey born from belief, anchored in purpose

Five years ago, Sparkling Content was born from a mix of experience, courage, and a deep belief in the power of communication. With backgrounds in journalism, strategic communications, and brand storytelling, we – Andreea Rădulescu and Andrei Panait – embarked on a mission to create a communication agency that does more than make noise. We set out to make impact.

From the very beginning, we believed that great communication doesn’t just get heard, it stands out. And even more importantly, it means something. This belief shaped Sparkling Content’s DNA, guiding us as we built a space where ideas, strategy, execution and growth are deeply connected.

A milestone that speaks volumes

We’re honored to be recognized in Real Estate Premier League – All the People You Should Know on the Real Estate Market, an editorial initiative by Bucharest Real Estate Club that showcases professionals shaping the industry. Our profile in the publication dives into who we are, what we do, and how we bring value to our clients.

👉 Read Real Estate Premier League – HERE

Looking ahead: more than just a birthday

As we celebrate our five-year anniversary, we remain deeply committed to the path ahead. Our long-term vision keeps us grounded, while our hands-on work with clients keeps us agile. The landscape of real estate, retail, and healthcare communications continues to evolve and we are proud to evolve with it.

Thank you to everyone who has been part of our journey so far. We’re just getting started.

Who we are & What we do

Andreea Rădulescu

Andreea is the architect of Sparkling’s long-term vision. With over 17 years of experience in communications and brand strategy, she excels at turning business intent into powerful narratives. Her strength lies in combining fast, empathetic thinking with strategic precision, making her not only a skilled communicator but also a trusted partner for ambitious, future-facing brands.

In 2024 and early 2025, Andreea oversaw the onboarding of major clients in medical equipment, manufacturing, and retail, while deepening Sparkling’s presence in the real estate sector. She also led the evolution of our service portfolio, integrating event design and advertising production into Sparkling’s content-first ethos. With a sharp eye on both business development and client relationships, Andreea continues to elevate Sparkling Content as a full-service partner that blends creativity with business intelligence.

Andrei Panait

Andrei brings to Sparkling Content over 15 years of experience in journalism and editorial strategy. His background shapes a results-driven approach, rooted in clarity, authenticity and narrative discipline. Since co-founding the agency in 2020, he shaped content formats and storytelling frameworks that give brands a distinctive voice, always anchored in real-world impact.

With a thoughtful, behind-the-scenes presence, Andrei is a quiet force in Sparkling’s strategic engine, translating complex ideas into coherent, compelling stories. His strategic mindset and editorial acumen remain central to campaigns that communicate with clarity, depth and purpose, positioning Sparkling Content as a trusted and agile communications partner across industries.